Swoon Editions: Soho Pop-up

A couple of weeks ago I was lucky enough to have a snoop around Swoon Editions' first pop-up shop in Soho. I have been a big fan of the online retailer for a while now, often browsing the site at lunchtime planning a fantasy new scheme for my lounge. However, seeing the products first hand, in the flesh, really brought home the quality and artisan nature of them which I have to say was very impressive.

The collection seems to have something to offer everyone, from the shabby chic French-styled pieces to the Scandinavian inspired chevron rugs and mid-century inspired side tables. Particular favourites of mine include the Karla armchair, the Joey bar stool and the Shimla quilt (in fact I may have to put an order in right now for that one!).

The soft furnishings or 'Accents' as they are called on the site are gorgeous - a real highlight for me

The quality really stands out and this sofa, retails at just £549 which is incredibly good value

The showroom featured beautiful postcards of the entire range

Each product has an ethical background with Swoon working directly with artisans from various parts of Asia

Love the boudoir vibe of this chair - perfect for a bedroom and costs just £299
If you are looking for a new sofa, armchair, desk or rug I would really recommend checking them out. Such great value for the high quality you get, and also so assuring to know exactly where the products in your home come from. There aren't that many retailers out there who can offer great value whilst remaining true to their values so big love from me to Swoon.

Hx

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